Why Is Deion Sanders Called ‘Coach Prime’? Colorado’s Head Coach Nickname Explained


Deion Sanders put the college football world on notice down in Fort Worth, Texas.

After his 21-point underdog Colorado Buffaloes upset TCU — who last played in the 2022-2023 National Championship — 45-42, the CFB realm is now getting more acclimated with “Coach Prime.”

How Did Deion Sanders’ Nickname Originate?

Long story short, the name is short for his nickname, “Prime Time.”

He’s had the Prime Time moniker since high school, which he shared during an interview with The Tonight Show’s Jimmy Fallon in February 2022. The name stuck after scoring 37 points in a basketball game.

But this time, in his transition to head coach, those who play for him, or coach next to him, refer to him as “Coach Prime.”

Now, he’s energizing a new age of Buffaloes football and doing it for a program that has gone from a consistent top-10 team in the late 1980s/early 1990s to a program that’s endured 15 losing seasons since 2006.

Already, Coach Prime’s style has started new trends in college football. As Sanders put it to Fox’s Erin Andrews before the TCU upset: “I don’t follow trends. I set them.”

Is ‘Coach Prime’ Already Setting New Uniform Trend?

Colorado became a buzzworthy topic on Saturday and during Labor Day weekend in Sanders’ debut.

Coach Prime’s fiery coaching and play-calling, the school-record-shattering performance of Shedeur Sanders at quarterback, and the dynamic two-way playmaking of Travis Hunter got many, including Super Bowl champion Patrick Mahomes, chiming in.

But there could be a new gimmick other programs could soon follow courtesy of Sanders, involving a uniform patch.

Noted by Colorado Athletic Director Curtis C. Snyder, Sanders did a new twist on the CU gameday fit: He eliminated a “C” patch for “captain” and replaced it with the letters “L” and “D.”

The meaning behind it? The “L” is for leader. The “D” is for “Dawg.” And the four Buffaloes who were out for the coin toss wore those patches.

It’s a new look that could spark other schools to implement something similar. And it’s a look inspired by CFB’s new FBS trendsetter, Coach Prime.





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